Earlier this year, the brand announced it would be reformulating some plant-based products in the UK, replacing pea protein with soy.

Allbirds—a casual sneaker company known for its wool-based shoes—invested $2 million earlier this year to develop a vegan leather product by the end of 2021.

Molenaar comments: “This makes the choice in favour of plant-based products less attractive. These supermarkets need to make more of an effort.”

campaign asks viewers to consider the practices behind some of the most commonly consumed animal products.

The study suggests that using the term 订制肉 (“customized meat”) can help the government and industry meet its goals in this sector by increasing public interest and willingness to try the product, which

The product can replace multiple binders commonly used in plant-based meat formulations, such as hydrocolloids.

The protein is also rich in complete amino acids and dietary fiber, offering a potential solution for a wide range of applications in food products.

One is Deco Labs, which developed a plant-based product to feed cultured cells, an essential step to creating marketable lab-grown meat products.

Created by Echt Productions, the OOH campaign challenges Londoners to “cheat on meat” with THIS products.

The product has been made possible by the increasing availability of non-pigmented microalgae, which provides a rich source of protein and fatty acids without undesirable colours or flavours.