Vegan Mob’s Oakland restaurant recently shuttered, but Gordon is committed to keeping the Bay Area fed with a food truck and pop-up locations located in Santa Rosa and San Bruno, where he continues serving

And indeed, iconic food brands like Reese’s, Boursin, and Nestle Toll House have all recently entered the vegan market with plant-based reimaginings of their staple products (with one taking home the gold

Most recently, the brand teamed up with Disney and unveiled Lion King Impossible Nuggets.

A recent investor in charcuterie board company Boarderie, Greiner noted that the company doesn’t currently offer vegan cheeses.