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“I just remember thinking, ‘Adam could really use this product,” McKinnon says.

This image of a picturesque free-range life, in harmony with humans, is what many still envision when they think about where animal products come from.

For example: apples instead of apple juice or tofu instead of soy-based meat products.

Some nut butters also contain added oils, which help stabilize the final product—meaning that it’s the type that you don’t need to stir.

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And in the vegan food industry, it seems that more brands are adopting this thought-provoking approach when it comes to promoting their products.

FIND it here 5 365 by Whole Foods Market Whole Foods Market’s 365 range boasts a number of vegan-friendly products, including Organic Hemp Protein Powder.

The product will launch at wholesalers such as Metro throughout this month.

Growing product range Last year, EVERY (then known as Clara Foods) launched its first product, animal-free pepsin.